Barriers to Podcasting in China
Steven Lin, senior editor at Sohu.com and one of the founders of the excellent Chinese podcast Antiwave, writes in 'The Ogilvy China Digital Watchabout' about the barriers to podcasting growth in China. An interesting read.
Labels:
asia,
podcasting adoption
1 comment:
Good article! I think this is a prime example of how cultural differences in foreign countries must be always considered before expanding abroad.
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